We don't publish
a flat number.

I · What varies What makes the percentage change

The structure is always the same: a percentage of net new revenue, paid monthly after the platforms pay. What changes between one creator and another is the exact percentage, and it changes for operational reasons, not for ability-to-pay reasons.

These are the variables that move the figure:

1. Operational scope. How many platforms we're operating for you, what depth of inbox management, what volume of deal flow. An operation with five active platforms and thousands of DMs a day costs differently from an operation with two platforms and contained volume.
2. Level of production support. Some creators need us coordinating shoots, hiring production crews, handling shoot logistics. Others arrive with all of that already in place and only need us to operate what they produce. Both are legitimate; they cost differently.
3. Current stage and trajectory. An established creator with consistent numbers is a different operation than a creator in aggressive scaling who needs more strategic involvement and more experimentation. The work is different in quantity and in shape.
4. Strategic depth. Some creators want a heavier strategic layer — more frequent review, more experiments per quarter, more participation in brand decisions. Others prefer we keep the operation running cleanly and that strategic calls stay with them. Both modes work.

II · How it gets decided The exact percentage comes out of the discovery call

On the discovery call we look at your real numbers — subscribers, monthly net, platform distribution, production rhythm — and propose a percentage based on the specific shape of your operation. The proposal arrives in writing within a few working days of the call. You decide whether it fits or doesn't.

The proposed percentage isn't based on what you can afford. It's based on how much work it takes to operate your business well. That distinction matters: competitor agencies sometimes set rates against the ceiling of what a client could pay, which ends up punishing higher-scale creators. Our structure has one logic — more work, more percentage; less work, less. The figure feels fair when it reflects the work, not when it reflects the ceiling.

III · What doesn't change The anchors

Four things are consistent across every creator we work with. They don't get negotiated, they don't vary by case, they aren't fine print.

One line.
That's the whole invoice.

IV · How it compares Same math, apples to apples

Plenty of agencies in the market publish their commission as a clean number, but the total bill the creator ends up paying is built by stacking line items. When you're comparing prices, it pays to look at the whole structure, not just the headline figure.

This isn't a marketing trick — it's the way we decided to charge from the start. Operational complexity is our problem, not yours. The bill should be readable in one pass.